Strong, long lasting wheels meant to take punishment & carry heavy loads.

Hey, I’m Rich Lesnik.

I build strong, durable, lightweight wheels for transportation, commuting, trail riding and bicycle touring out of my shop in San Francisco, California.

This video was made by Jay Ritchey some years back. Still OK, but a bit dated!

“As of this writing, I now have some 12,000 miles on the wheels Rich built for me and they are still perfect and have never had to be trued or tensioned.”

Tim Seavey Berkley, California

“Rich builds all our Atlantis, 650B and custom wheels –they’re strong, true and long lasting. We all ride them.”

Let’s talk about your dream wheels.